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Process

A small bet first. More only when it works.

Software used to be a big bet on a guess. We make the first bet small. You see working software, put it in front of customers, and learn before the expensive part. When customers say yes, you have a clear reason to invest more.

  1. 01

    Learn

    Week 1

    We learn your idea, your customer, and the smallest useful thing worth testing.

  2. 02

    Plan

    Week 2

    You get a short plan, clear checkpoints, and a price you approve before we build.

  3. 03

    Build

    Weeks 3+

    You see working software every week and steer it with feedback from real people.

  4. 04

    Grow

    Ongoing

    We improve what customers use and stop spending on what they do not. Take it over whenever you’re ready.

We carry the cost of trying ideas

AI helps us try more paths in less time. That experimenting is our cost, not yours.

  • ▸We pay for the AI experiments needed to find the right path. They do not appear as a surprise on your invoice.
  • ▸You approve a clear price before the build starts.
  • ▸We test the smallest useful version before adding more.
  • ▸The people doing the work own every decision and every result.

Why the bill stays predictable

Lovable keeps AI use under one clear credit system and starts with efficient choices. We set a fixed price for your build and carry the cost when an experiment takes more tries than expected. The number you approve is the number you pay.

How the pricing works

Think of it like a utility bill: a predictable monthly balance you draw down as you use it — with every line visible and nothing running up in the background.

  • ▸Your monthly plan covers our time. App-building credits, hosting, and outside services are shown separately, and you see every line.
  • ▸Unused balance can roll forward under terms we agree before work starts. Shorter or capped rollover can cost less. Longer or non-expiring balance costs more.
  • ▸Your agreement states the rollover window, any balance cap, and the rate. We use the oldest balance first and show what remains.
  • ▸Learn first, then set the ceiling. A small paid discovery creates the plan. You approve the most the build can cost before work starts, and payments follow agreed milestones.
  • ▸A clear plan cuts risk early. We check whether it can be built, whether customers want it, and whether they can use it before the larger spend.
  • ▸If the plan changes, the price changes only with your written approval. No surprise work and no surprise invoice.

Start here, $99

See your idea working for $99.

Before anyone talks about budgets, we build a fully functional Proof of Concept: a working prototype of your idea you can click through and show people, even your Grandma. Completed in under an hour. Taking your idea to completed app in days, not months (or even years). If you paid for the prototype and it isn't useful, tell us within 14 days and we refund what you paid.

Get a Proof of Concept, $99

Paid prototypes: no questions asked. 14 days to decide.

Then comes the choice. Like it? We plan the full build together, milestone by milestone, with check-ins you actually attend. Want backers to fund it or help build it? Open it on Greenlight, before or after the prototype. Or walk away. No engagement is open-ended.

Ready to see it applied to your project?

A 30-minute call is usually all it takes.

Book it